Patrick Rees, Marketing Operations Superstar
For over a year, cities across the United States pitched for the coveted location of Amazon’s HQ2. In the last week, it was announced that the new headquarters will be split between two locations - Arlington, VA, and the Queens neighborhood of New York. Economic development officials in these areas may well be rubbing their hands with glee at the prospect of the internet behemoth pitching up, but local companies may be beginning to sweat. Will key employees be casting longing glances to Virginia and New York? And if they are, how can employers make them resist the temptation?
Companies on the East coast who rely on skilled engineers, product managers, and legal and accounting staff may be thinking that their labor costs will skyrocket to stop Amazon from poaching their best staff. It makes sense, right? To retain employees you have to pay them higher salaries and boost their perks. This is one method that stops Amazon from strong-arming companies and poaching their top performers, but the reality is that should Amazon flex their financial muscle, it may just be too appealing for even the most loyal workers.